How to Use Virtual Staging in Property Portals Like Rightmove & Zoopla

You have stunning virtually staged images of your property — now what? To get the full value from virtual staging, you need to showcase it effectively on platforms like Rightmove, Zoopla and other leading UK property portals.

Here is a practical guide on how to upload, label and present your virtually staged images the right way — so they grab attention without misleading buyers or renters.

Why use virtual staging on portals?

Rightmove and Zoopla listings are often a potential buyer's first impression. If your photos show empty rooms or tired furniture, chances are people will scroll right past. Virtual staging helps you:

• Showcase a property's full potential
• Make listings look more aspirational and lifestyle-focused
• Encourage more clicks, viewings and offers
• Stand out from similar properties in the area

How to use virtual staging on Rightmove & Zoopla

1. Use high-quality source images

Start with sharp, well-lit, professional photos. Virtual staging is only as good as the image it is applied to. Blurry or dark photos will look unconvincing, even with good staging.

2. Add the staged images to the photo carousel

Upload your virtually staged images directly into the main photo gallery. Ideally, place them towards the front — but always include at least one real (unstaged) photo to provide transparency.

3. Label the images clearly

Use a caption or watermark such as: "This image has been virtually staged for illustration purposes." This keeps you compliant with Advertising Standards Authority (ASA) guidance and helps build trust with viewers. If your CRM does not allow photo captions in the portal feed, include a short line in the property description noting that some images are virtually staged.

4. Offer a before/after view

If possible, show the empty room followed by the staged version. This helps buyers understand the transformation and appreciate the potential of the space.

5. Do not misrepresent

Avoid staging layouts that are not possible in real life (for example, a king-size bed in a single box room). Virtual staging is a marketing tool, not a trick.

Bonus tip: include a link to a gallery or brochure

If your portal listing allows, include a link to a digital brochure or staging gallery where buyers can see full-size images, floor plans and extra information. It is a smart way to drive engagement and build confidence in the property.

Why it matters

Used correctly, virtual staging on property portals can increase time spent on your listing, encourage more viewings, improve conversion rates and help your listing outperform the competition.

Ready to boost your listings? See virtual staging for estate agents or start staging now.